As the holiday season approaches, our calendars begin to fill up, our to-do lists seem to get longer, and the planning and preparation for celebrations becomes more hectic. That’s why we thought now would be the ideal time to remind our supporters and community members about Giving Tuesday before all the hustle and bustle begins.
What is Giving Tuesday?
Giving Tuesday was created in 2012 with the mission of being a day that encourages people to do good. It is held on the first Tuesday following Thanksgiving in the US and is described as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world".
Giving Tuesday is a global event with more than 95 countries around the world participating in 2023. Participation is free and any nonprofit, community organization, or volunteer group is eligible to take part. Giving Tuesday this year falls on Tuesday, December 3, 2024.
Why Do Charities Participate in Giving Tuesday?
As Giving Tuesday has grown, it has become an important fundraising event that attracts thousands of donors, increasing a charity's visibility to a wide audience. Participating charities report a boost in year-end giving with many of them receiving more donations than on any other ordinary day throughout the year. Because Giving Tuesday is so widely known, it has become a powerful day for many charities’ fundraising efforts.
Why Are Donations Made on Giving Tuesday Particularly Important?
Many charities rely on a year-end drive to get them over their fundraising finish lines. The Giving Tuesday movement expands exposure for these charities, giving them the opportunity to reach their goals. Additionally, Giving Tuesday promotes generosity especially among people with common connections whether they be geographic, cultural, through identity, or through belief and support of a cause.
Who Should I Donate To? Best Charities for Giving Tuesday
This upcoming Giving Tuesday, should you decide you’d like to support a Giving Tuesday charity with your generosity, we can recommend several worthwhile organizations you may wish to consider:
- Save the Children: Save the Children works to improve the lives of kids around the world. The charity work they perform focuses on children’s rights, humanitarian assistance, child protection issues, healthcare, hunger, housing, education and more.
- Breast Cancer Research Foundation: Also known as BCRF, this organization is the largest private funder of breast cancer research in the world. Their mission is to end breast cancer by advancing the most promising breast cancer research.
- Global Fund for Women: Global Fund for Women promotes gender justice and advocacy for women’s human rights around the world. Additionally, they provide humanitarian aid in the form of food, shelter, and healthcare.
- Greater Chicago Food Depository: Greater Chicago Food Depository is Chicago’s food bank and partners with more than 800 organizations and programs that work to bring food to neighbors located in Chicago and Cook County. The nonprofit is committed to ending food insecurity and hunger while offering resources to families in need of assistance.
No matter what organization to which you choose to give, you can feel good knowing that you’re helping those in need, whether in your own neighborhood or in the global community of humankind.
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