Why you should partner with the Greater Chicago Food Depository

Businesses of all sizes play a significant role in funding our ability to provide food for more than 678,000 people each year. Cause-related marketing campaigns provide a valuable way to align your brand with the Greater Chicago Food Depository while showing your commitment to ending hunger.

The Greater Chicago Food Depository’s brand is among the most well-recognized and well-regarded in Chicago’s nonprofit sector. In a 2011 study conducted by Harris Interactive, Chicago-area donors rated the Food Depository first in Brand Quality among a competitive set of nine other local and national nonprofit organizations. The Food Depository was first in brand awareness among hunger-relief organizations—84 percent of respondents were familiar with the Food Depository, 30 percentage points higher than the next organization in the category. The Food Depository also was first in its category in “likelihood to donate” and “likelihood to advocate.”

Partnering with the Food Depository is good for your business. According to the 2004 Cone Corporate Citizenship Study:

FMI Survey of Supermarkets and Food Banks 2005.The Food Marketing Institute (FMI) surveyed its members, primarily grocers and wholesalers about their relationships with food banks. FMI found that of those who responded to the survey:

>>Propose your cause-related marketing activity to the Food Depository.